Dallas—within the run-up to the 2022 NAB Present (opens in new tab) Subsequent week, Parks Associates revealed new information on TV gross sales displaying that 56% of American houses have a Good TV and Sony has elevated its share in TV purchases.
The Parks Associates Client Insights Dashboard tracks adoption, buy and demand in the commonest client electronics merchandise primarily based on quarterly surveys of 10,000 US Web houses.
The agency’s Client Electronics Dashboard, which is revealed twice, exhibits that among the many high 5 manufacturers, Sony confirmed a transparent improve amongst good TVs purchased or acquired prior to now six months in comparison with 2020 was pushed again from Vizio and reached the highest three for the report. Buy in Q3 2021.
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“Samsung continues to paved the way in good TV adoption, and it presently includes 1 / 4 of all customers’ major good TVs within the US,” stated Paul Erickson, analysis director at Parks Associates. “Whereas smart-TV adoption is at an all-time excessive, there could also be short-term saturation and conservatism as client smart-TV purchases settle after a dramatic improve in 2020. Sony nonetheless managed to develop in shopping for – conventional The highest three manufacturers regardless of the slowdown – which may be associated to the first-mover launch of the brand new Google TV Bravia mannequin in 2021.”
The survey additionally reported that 73% personal a house community router, 39% personal a gaming console, and 57% personal a desktop laptop.
Parks stated good TVs, together with good audio system/shows and desktop PCs, skilled development throughout the pandemic because of a rise within the perceived worth of those units by customers. Parks stated good TVs and good audio system/shows have additionally proven stability in sustaining development and are anticipated to see larger adoption within the coming years.
“It’s noteworthy that the general development in all classes since 2017 has seen a really gradual decline in general utilization,” Eriksson stated. “Good TVs have develop into an important media centerpiece for the house, and their prominence supplies the business with many integration alternatives for the good dwelling and related well being ecosystem.”
Parks Associates is collaborating 2022 NAB Present (opens in new tab) Subsequent week and on Could 5, Way forward for Video will host the session “OTT Manthan: Advertising and Retention Methods”.