Sony will announce its new Sony a7 IV on October 21

Sony makes among the greatest cameras cash can purchase, they usually’ve seen a variety of success over time with mirrorless cameras. Sony Alpha collection cameras are fashionable not solely amongst photographers but additionally amongst videographers and YouTubers. My first digicam was a Sony a6300 from the Alpha collection, and now I’ve a Sony a7 iii. Now, it seems like October twenty first; We are able to anticipate the Sony a7 IV.

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The DPReview crew seen a dwell occasion placeholder on Sony’s YouTube channel. The placeholder is nothing greater than a teaser and solely tells us {that a} new digicam is on the best way. This additionally provides us the date of October 21 and the time of 10:00 EDT. However DPReview determined to dig deeper into the placeholder’s metadata and located tags that seek advice from the Sony a7 IV and some different issues. Right here is the complete listing of tags that DPReview found within the teaser/placeholder on YouTube.

‘ILCE-7M4, A7M4, Alpha 7, Alpha7, Sony A7 IV, Sony a7 IV, Sony α7 IV, Sony A7 iv, Sony a7 iv, Sony Alpha, Sony α, Mirrorless, Sony E-mount digicam, Full body digicam, 4K, Eye AF, Animal Eye AF, AF, Eye AF Films, Discipline Digital camera, Professional Digital camera, Silent Shutter, FTP, 4K60p, Eye AF Birds, Digital camera for Films, 10fps, 33MP, BIONZ XR, 10-bit 4:2 : 2 HLG, All-I XAVC SI, S-Cinetone, S-log3, S&Q Dial, Vari-angle, Gimbal, 5GHz Wi-Fi, USB 10Gbps, Reside Streaming, Artistic Look, 15+ stops dynamic vary’


As you may see, most of the tags undoubtedly give us the impression that the Sony a7 IV will likely be introduced. In response to DPReview, the tags have since been eliminated when his report was circulating on the interwebs. Will probably be attention-grabbing to see what Sony brings to a brand new a7 collection of Alpha cameras. Keep tuned for October twenty first; You’ll be able to see that day’s announcement under.

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Final up to date on October 19, 2021.

sony a7iv

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