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Takedown notices could be a great tool for rightsholders to guard their content material, but it surely’s much less productive when corporations begin reporting their web sites as piracy havens. An Indian arm of Sony Footage lately did the identical, and they aren’t alone both.
Copyright holders ship out tens of millions of removing notices a day, hoping to take away pirated materials or make it more durable to seek out.
The efficacy of the DMCA takedown course of is open to debate, but it surely definitely would not assist when corporations flag their web sites as copyright infringement.
Sony targets Sony
Precisely the identical factor occurred a number of days in the past. In a discover despatched by Sony Footage Networks India, the corporate has requested Google to take away 34 URLs from Sony-owned Sony Liv platform.
The discover in query was despatched by anti-piracy group Markscan and contained hyperlinks to numerous copyrighted motion pictures and TV reveals on the streaming portal, that are in all probability not pirated. Aside from the SonyLiv.com URL, an IMDb hyperlink for the movie “Chilly Braveness” has additionally been added to the discover.
It is unclear why the Sony firm is concentrating on the Sony-owned OTT streaming service, however these kind of takedown notices definitely do not assist make authorized content material simpler to seek out. And this isn’t the primary time, identical mistake was made few months again additionally.
extra unlucky removing
Including to the harm is the truth that different rightsholders have additionally reported the Sony Liv service as a “pirate” platform. This consists of removing notices from “Shupte Movie Gross sales,” “Multi Display screen Media” and “Cricket Australia.”
Thankfully, Google noticed most of those errors. The search engine declined most removing requests however two URLs to Sonyliv.com had been really eliminated.
Sony will not be the one firm that stories its web site to Google. It seems that a number of different large corporations, together with Warner Bros. and Walt Disney Footage, have carried out the identical.
It’s value noting that fraudsters have beforehand despatched notices to Google, claiming to symbolize the rightsholder however with out acquiring permission. Nonetheless, with Sony Footage noticing, we see no indication that that is the case, suggesting Sony might wish to take a better have a look at its takedown efforts.