Sony offered extra mirrorless cameras in 2021 than anybody else


Sony claims it offered essentially the most mirrorless cameras, offered essentially the most full-frame mirrorless cameras, and was the best-selling mirrorless digicam mannequin (Alpha 7 III) in the US and Canada in 2021, in keeping with knowledge from the NPD Group. . ,

supply of knowledge

NPD Group is likely one of the main market analysis corporations on earth and gives knowledge, business experience and educational evaluation to numerous firms to assist them measure, predict and enhance efficiency. NPD pulls point-of-sale knowledge from over 600,000 retail areas along with cellular platforms and e-commerce. Moreover, it examines tens of millions of receipts from 130,000 prospects, surveys greater than 12 million customers yearly, and tracks almost eight billion business-to-business transactions in North America. Briefly, NPD has a wealth of product gross sales data.

Whereas NPD does present some knowledge, a lot of it’s despatched to shopper firms as uncooked data. “Sony Inside Analysis” is an organization division that appears at that uncooked knowledge and parses it in a means that NPD doesn’t. So whereas Sony is appearing as a intermediary in these circumstances, the corporate says the info comes from a 3rd occasion.

Any NPD figures under are based mostly on its weekly retail monitoring service and are based mostly in {dollars} for a given interval. Sony Inside Analysis’s claims are based mostly on annual NPD knowledge between 2014 and 2021.

#1 Promoting Full Body Mirrorless Manufacturers

Sony launched a batch of gross sales claims for each the US and Canada based mostly on knowledge obtained from the NPD Group.

United States

Sony’s inside analysis discovered that in 2021, based mostly on NPD knowledge, Sony was the best-selling mirrorless digicam model for the eighth 12 months in a row. On a associated be aware, Sony says that NPD knowledge locations it because the primary promoting mirrorless Lend model even in 2021.

“We’re all the time listening to our prospects’ suggestions, working to advance our innovation and construct the absolute best instruments for content material creators of all sorts,” says Yang Cheng, Vice President of Imaging Options at Sony Electronics Inc.

“We’re extremely proud to have maintained the primary total share in full-frame mirrorless cameras within the US marketplace for 8 consecutive years. Discovering new methods to empower our neighborhood is our high precedence and we really feel honored They select Sony to inform their tales and convey their artistic imaginative and prescient to life.

Within the week main as much as Christmas (December 19 to December 25), NPD Group says that the Sony Alpha 7 IV not solely had the best single-week gross sales of any full-frame interchangeable lens digicam line previously 4 years, it was Highest gross sales of any mirrorless digicam (full-frame or in any other case) within the final 4 years.

On condition that data, it ought to come as no shock that the NPD Group additionally says the Alpha 7 III is the business’s primary promoting full-frame interchangeable lens digicam for the fourth 12 months in a row.

Canada

In Canada, the NPD Group discovered that Sony was the primary promoting full-frame mirrorless digicam model and mirrorless digicam model (full-frame or in any other case) within the area, and the Alpha 7 III was the area’s primary promoting full-frame interchangeable lens. digicam line for the fourth 12 months in a row.


picture credit score: Components of a header picture licensed by means of DepositPhoto.



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