Report: Fb app downloads drop 30% amid TikTok progress and privateness considerations

Fb is already having a tough time convincing customers to allow monitoring in apps, but it surely would not appear to be the one factor that affects the corporate. As featured by App Evaluation Agency app statisticsFb’s apps have misplaced 30% of downloads in each the App Retailer and Google Play over the previous yr.

In response to the evaluation, Fb’s cellular app recorded a median of 15 million downloads per week in Might 2020. Nevertheless, the app is now not getting over 11 million downloads on iOS and Android mixed. Apparently, the primary important drop in downloads occurred in June 2020, when Apple introduced iOS 14 with a number of new privateness options.

In Might 2020, downloads of Fb’s flagship and lite apps averaged round 15M each week. It is on each the App Retailer and Google Play, based mostly on our estimates. By June, that quantity had fallen to 13M. Quick ahead to April 2021, and that quantity is roaming on lower than 11M.

app statistics Level out that Fb has seen some slack in downloads earlier than, however that is the primary time the numbers have dropped considerably and in additional than a yr. Although the corporate has not disclosed the explanations, the analyst agency believes that it may very well be primarily associated to the expansion of TikTok.

As additionally revealed by the agency, TikTok stays essentially the most downloaded app in each the App Retailer and Google Play, with a complete of 52 million downloads in April 2021. Final month on the iOS App Retailer, Fb registered 9.9 million downloads, whereas TikTok garnered 15.9 million downloads.

Some customers might also steer clear of Fb as a result of privateness considerations. Since iOS 14 was launched with plenty of new privateness options, the Mark Zuckerberg-led firm has taken a stand in opposition to a number of the modifications Apple has put in place. This consists of app monitoring transparency choices and privateness labels on the App Retailer.

Lately, Fb has been prompting customers to allow app monitoring if they need each Fb and Instagram to stay “free”. The corporate can also be forcing customers to simply accept the brand new WhatsApp privateness insurance policies; In any other case, they are going to lose the performance of the app.

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