Fb Inc., dealing with intense scrutiny over its enterprise practices, plans to rebrand the corporate with a brand new identify that focuses on the metaverse, in response to The Verge.
The web site reported Tuesday that Chief Govt Officer Mark Zuckerberg might announce the identify on the firm’s Join convention on October 28.
Learn additionally: Join the Metaverse: the digital world Fb’s Zuckerberg is constructing
A Fb spokesperson declined to remark, saying the corporate “doesn’t touch upon rumors or hypothesis.”
Zuckerberg, who co-founded the social community in 2004, has stated that the important thing to Fb’s future lies with the metaverse idea – the concept that customers will reside, work and train inside a digital universe.
“Within the coming years, I anticipate folks to transition from seeing us primarily as a social media firm to seeing us as a metaverse firm,” Zuckerberg stated in July. “In some ways the metaverse is the last word expression of social know-how.”
The rebranding will come at a time when Fb is being criticized by regulators, lawmakers and activists. Whistle-blower Frances Haugen has shared hundreds of firm paperwork with regulators and the Wall Avenue Journal. The paperwork detailed Fb’s wrestle with moderating its content material and the alleged dangerous mental-health results of its photo-sharing app Instagram.
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