Its full model is already the third most trafficked web site on-line, however Fb is not stopping its quest for world domination solely in developed nations. Final 12 months, the social media big launched Fb Lite, an app designed to offer folks a “sooner expertise on sluggish cellular networks”, and 12 months later, the app has discovered appreciable success in a number of nations the place Excessive pace web is a rarity.
In accordance with a brand new examine from SimilarWeb, African nations see the best use of Fb Lite, though the highest consumer is Timor-Leste, which is positioned east of Indonesia, with Comoros and Madagascar the subsequent two spots. In Timor-Leste, 64.61 % of all Android customers open the app every day, whereas over a 3rd of Comoros and Madagascar residents are common customers of the app.
Moreover, in Equatorial Guinea, Comoros and Timor Leste, customers open Fb Lite extra typically than the common Fb app, demonstrating how prevalent this much less data-heavy model is turning into. Certainly, as a result of Fb Lite is meant to work “in all community situations”, the app has seen appreciable penetration in varied international markets, with customers in South America and Southeast Asia additionally ceaselessly seeing this model.
And whereas customers might have been skeptical with Fb Lite at first, SimilarWeb’s examine reveals simply how briskly the adoption charge has grown over the previous 12 months. Whereas solely 0.5 % of Android gadgets in India had the app put in in June 2015, by Might this 12 months, the quantity had grown greater than 16 occasions, with 8.69 % of Android customers having put in the app.
Admittedly, Fb Lite hasn’t gained as a lot traction in nations just like the US, UK, and Australia, however nonetheless, there was a gentle improve in obtain numbers because the app’s preliminary launch. In only one 12 months, the app noticed an set up improve of 1,200 %, besides, solely 0.26 % of US Android gadgets have downloaded Fb Lite.