Canada’s largest information company turned completely to Sony cameras


The Canadian Press, Canada’s largest information group, has introduced that it’s going to convert its journalists fully to Sony digital camera gear. Sony Media will develop into the unique imaging product supplier for the corporate.

Canada’s largest media group

The Canadian Press is a multimedia information publication that covers broadcast multimedia information and print media and employs over 180 journalists. The group says that switching to Sony means its photojournalists and videographers shall be utilizing Sony’s numerous cameras and lenses to rapidly seize a whole lot of highly effective editorial photographs and movies daily, together with large-scale world sporting occasions. From native Canadian information to politics. and life-style materials. The group particularly known as for the Sony Alpha 1 and Alpha 9 II cameras, however Sony’s digital camera lineup is more likely to be leveraged much more.

“Sony’s modern expertise takes the prime quality of our visible journalism to a complete new stage,” says Canadian Press President Malcolm Kirk. “Greater than 600 media purchasers depend on our on-line CP Photographs archive because the go-to vacation spot for modern and historic multimedia imagery of Canadian folks, locations and occasions. That is why we’re searching for greater than only a digital camera supplier. We wanted a real companion who was dedicated to serving to us ship first-class visible journalism.”

The rollout of the Sony Digicam Picture and Video Package for Canadian press reporters is already in progress, with distribution deliberate for early 2022.

Fourth main newsgroup to modify to Sony

Sony has been on a sequence of main signings over the previous two years, with The Canadian Press being the fourth main world information group that the corporate has develop into an unique companion of its merchandise. In July 2020, The Related Press introduced a partnership with Sony to develop into the unique provider to AP Information photographers all over the world.

A 12 months later in August 2021, PA Media Group, the most important nationwide information company in the UK and Eire, additionally introduced it was switching completely to Sony. Precisely three months later, Gannett and USA In the present day signed an analogous deal, selecting Sony because the unique digital camera supplier for greater than 250 nationwide and native media shops.



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