Agricultural provide chain startup Onato raises $2.2 million seed spherical led by Vertex Ventures and Omnivore

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Bengaluru-based Onato, a data-driven B2B platform for recent produce, emerged stealthily and introduced seed funding of USD 2.2 million. The spherical was led by Vertex Ventures Southeast Asia and India with participation from Omnivore.


Onato is constructing a expertise platform for India’s $100 billion fruit and greens (F&V) business.

“Greater than 60 % of India’s inhabitants depends on agriculture and but expertise penetration within the agri-supply chain may be very low. Choice making is generally pushed by instinct resulting in quite a lot of volatility in costs and wastage. I imagine that bringing transparency in worth discovery and achievement via expertise will play a significant function in streamlining the availability chain and choice making,” mentioned Vedanta Katiyar, Founder, Onato.

The startup plans to make use of this funding for expertise acquisition and scaling up its operations.

Ashish Jindal shared, “We envision that by harnessing the ability of on-ground knowledge, we are able to revolutionize the prevailing agricultural value-chain, leading to higher worth for all members from the farmer to the tip shopper. might be distributed.” Co-founder, Onato.

“Most of India’s recent provide strikes via inefficient provide chains on account of fragmented portions, arbitrary pricing and complicated credit score administration. Onato goals to handle these vital limitations and we’re excited to accomplice with Vedanta and Ashish on their mission to carry scalable disruption to the F&V provide chain in India,” mentioned Kanika Meyer, Government Director, Vertex Ventures Southeast Asia And mentioned India.

“Onato’s well-crafted digital interventions and strong achievement course of are easing the burden of credit score within the provide chain. The startup can be addressing the problem of revenue volatility in Indian agriculture, which frequently forces farmers out of farming. It compels us to take action,” mentioned Jinesh Shah, Managing Companion, Omnivore.

Regardless of its staggering measurement, the Indian F&V worth chain is stuffed with challenges. The ecosystem struggles with arbitrary pricing, unreliable fee schedules, and an absence of entry to real-time knowledge between suppliers and downstream market members. Onato’s platform immediately connects numerous stakeholders and makes use of knowledge from the demand and provide aspect to carry transparency in quantity and pricing, guarantee well timed funds, and assist clients entry new enterprise alternatives. This in flip provides higher margins and permits small and medium members to develop their enterprise over time with out deepening their credit score burden.

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